There are various marketing techniques in the internet. You have paid advertising, writing articles, forum marketing, and the today's most popular method, social marketing. One marketing technique I would like to discuss is the use of providing free eBooks to market your network marketing home based opportunity online.
Now there are many internet marketing strategies involving an eBook. However, the utmost important thing to keep in mind, with any internet marketing strategy frankly, is to have a plan. It is very common for people wanting to write reports and books but have no idea as to how to sell it. It's funny because they think that just because they write a book, people will read it. It's a mentality of "If you build it, they will come." That mentality is the wrong mindset an entrepreneur would want to be in.
Now, if you need a plan to market your eBook on the internet, I will provide you with a basic plan. However, you will still need to do your due diligence, and you will need to take action.
What I will discuss first is how to market an eBook is you haven't wrote one yet.
The first thing you want to do is plan. You want to know how you are going to deliver your eBook. It could be through ClickBank. You may want to promote it to just your list. You may even want to ask some JV partners to distribute it for you. It is important that you know how you are going to deliver so you can prepare the deliver. For instance, let's say you choose to deliver your eBook through ClickBank. If you do, you know that you'll have to take the time to provide affiliate tools on your sales letter. Or, if you decide to use JV partners, then you're going to have to get them ready. So know what "shelf" your book is going to be at.
The next step in your eBook plan is to write your sales letter for the book. "But Arleigh, I haven't even wrote the book yet?" I know. Now, whatever the subject of your book, write in your sales letter what solution is provided by reading it. If you say that if they read the book, they will learn internet marketing In one day, so be it. Now, that is just an example because in reality, no one can learn internet marketing in one day.
Ok, back to your eBook. Now that you have your sales letter, read it. Analyze it. I'm pretty sure you've listed the benefits of the book. So, now that you know what benefits that book will give, you can now write it. If you do this, in this way, your sales funnel will be highly effective. The reason is because your book is so in tuned with your sales letter. After all, a good internet marketer is always consistent with the conversation. From the letter to the eBook, everything has to stay consistent. In doing so, you actually deliver what you promised.
Now if you have already wrote an eBook but still have no clue on how to market it, then you're at a big disadvantage than those that haven't wrote the book yet. However, I will show you how you can turn that disadvantage, into an advantage.
The reason that people who already have written an eBook have a disadvantage is because there might have to be more work done. The strategy is about the same as not having written the eBook yet. However, the big difference is when it comes to developing the sales letter. You see, when you don't have a book, you can say any benefit your book will have. You can then base your book on your sales letter. With a already written eBook, your sales letter may not be as consistent. You may list benefits that your readers may not find when they actually start reading the book. The reason is that it is easy to hype up things in a sales letter. What I am trying to point out is that your sales letter may be inconsistent with your eBook. If so, then you're going to have to go back to your eBook and add or take away things so it stays consistent with your sales letter. As you can see, that is much more work than doing the sales letter first then writing the book.
In summary, you only have to do three things when it comes to marketing your eBook on the internet: 1.) Find your "shelf." 2.) Write your sales letter, and 3.) write your book. Or, 1.) Write your book. 2.) Find your shelf, 3.) Write your sales letter and 4.) make sure your book is consistent with your sales letter.
It's not too hard to do this. The big time internet marketers do this a lot. They have made millions. As for me, I just like to write articles. Maybe one day ill have my eBook. However, ill stick with promoting someone else's book for now.
Now there are many internet marketing strategies involving an eBook. However, the utmost important thing to keep in mind, with any internet marketing strategy frankly, is to have a plan. It is very common for people wanting to write reports and books but have no idea as to how to sell it. It's funny because they think that just because they write a book, people will read it. It's a mentality of "If you build it, they will come." That mentality is the wrong mindset an entrepreneur would want to be in.
Now, if you need a plan to market your eBook on the internet, I will provide you with a basic plan. However, you will still need to do your due diligence, and you will need to take action.
What I will discuss first is how to market an eBook is you haven't wrote one yet.
The first thing you want to do is plan. You want to know how you are going to deliver your eBook. It could be through ClickBank. You may want to promote it to just your list. You may even want to ask some JV partners to distribute it for you. It is important that you know how you are going to deliver so you can prepare the deliver. For instance, let's say you choose to deliver your eBook through ClickBank. If you do, you know that you'll have to take the time to provide affiliate tools on your sales letter. Or, if you decide to use JV partners, then you're going to have to get them ready. So know what "shelf" your book is going to be at.
The next step in your eBook plan is to write your sales letter for the book. "But Arleigh, I haven't even wrote the book yet?" I know. Now, whatever the subject of your book, write in your sales letter what solution is provided by reading it. If you say that if they read the book, they will learn internet marketing In one day, so be it. Now, that is just an example because in reality, no one can learn internet marketing in one day.
Ok, back to your eBook. Now that you have your sales letter, read it. Analyze it. I'm pretty sure you've listed the benefits of the book. So, now that you know what benefits that book will give, you can now write it. If you do this, in this way, your sales funnel will be highly effective. The reason is because your book is so in tuned with your sales letter. After all, a good internet marketer is always consistent with the conversation. From the letter to the eBook, everything has to stay consistent. In doing so, you actually deliver what you promised.
Now if you have already wrote an eBook but still have no clue on how to market it, then you're at a big disadvantage than those that haven't wrote the book yet. However, I will show you how you can turn that disadvantage, into an advantage.
The reason that people who already have written an eBook have a disadvantage is because there might have to be more work done. The strategy is about the same as not having written the eBook yet. However, the big difference is when it comes to developing the sales letter. You see, when you don't have a book, you can say any benefit your book will have. You can then base your book on your sales letter. With a already written eBook, your sales letter may not be as consistent. You may list benefits that your readers may not find when they actually start reading the book. The reason is that it is easy to hype up things in a sales letter. What I am trying to point out is that your sales letter may be inconsistent with your eBook. If so, then you're going to have to go back to your eBook and add or take away things so it stays consistent with your sales letter. As you can see, that is much more work than doing the sales letter first then writing the book.
In summary, you only have to do three things when it comes to marketing your eBook on the internet: 1.) Find your "shelf." 2.) Write your sales letter, and 3.) write your book. Or, 1.) Write your book. 2.) Find your shelf, 3.) Write your sales letter and 4.) make sure your book is consistent with your sales letter.
It's not too hard to do this. The big time internet marketers do this a lot. They have made millions. As for me, I just like to write articles. Maybe one day ill have my eBook. However, ill stick with promoting someone else's book for now.
Arleigh Cortez is an entrepreneur.
His passion is showing people that there are better ways than living the "9 to 5" life. Not only does he show that there is a way, he shows how to actually do it. Learn more about Arleigh and his company's mission to make 100 millionaires by 2012. http://www.thehomebusinessway.com
His passion is showing people that there are better ways than living the "9 to 5" life. Not only does he show that there is a way, he shows how to actually do it. Learn more about Arleigh and his company's mission to make 100 millionaires by 2012. http://www.thehomebusinessway.com
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