Why today's Internet marketing requires more than a single purpose ebook.
It wasn't that long ago that you could write and publish an ebook and actually make money on the sale of the ebook. After all isn't that why you wrote the ebook in the first place?
Point in fact, ebook publishing has become very easy and affordable so just about anyone with a computer can create one. PLR ebooks flood the market today because it's hard to even give them away. Ebook software has come down in price and there are even free open source versions to create pdf style ebooks. And due to the availability of Private Label Rights eBooks you don't even need any talent to write, you can purchase text spinners to revise the text to be unique if you desire. And if you can afford it there are also ghost writers that will write an ebook for you.
If ebooks are a "dime a dozen" why even make the effort to write one?
There still are some uses for single purpose ebooks in today's Internet market but They have become highly technical in nature. Such as creating and distributing RSS feeds or creating WordPress Blog plugins. There are still some "snake oil" salesmen on the Internet trying to peddle "how to become a millionaire" ebooks but most are gone because the buying public is smarter.
The examples just used obviously require technical expertise beyond many of us. So how can the average entrepreneur successfully market their own ebook?
The answer is in the details. Internet marketers are using ebooks in many different ways to improve their sales as evidenced below.
A good example would be to create a free give-away ebook that discusses the merits of other products that you may be selling. This is done quite often and has increased sales and conversion rates for products and services. Within the ebook you discuss the rational for the use of your product or service and create active links to your sales page.
Another method of non-traditional ebook publishing is the "branded" or viral ebook. This is when you create a similar ebook to the above example but allow your affiliates to brand it as their own ebook and distribute it to their customers. The ebook can be branded so that the sales links can be personalized for each affiliate.
Although pdf software has been around for many years it has basically been out of the average marketers price range. In the past few years pdf software, once the exclusive domain of Adobe, is now everywhere and at bargain prices. There is even a free open source version available. Branding software has also been around for a while as well and the price has come down on that, so both items are within reach of the average website owner. Branding software is desirable because it works on pdf format ebooks the most popular format used on the Internet today.
Internet Marketing is constantly changing and with that change comes innovation and adaptability. The ebook is a perfect example of this.
It wasn't that long ago that you could write and publish an ebook and actually make money on the sale of the ebook. After all isn't that why you wrote the ebook in the first place?
Point in fact, ebook publishing has become very easy and affordable so just about anyone with a computer can create one. PLR ebooks flood the market today because it's hard to even give them away. Ebook software has come down in price and there are even free open source versions to create pdf style ebooks. And due to the availability of Private Label Rights eBooks you don't even need any talent to write, you can purchase text spinners to revise the text to be unique if you desire. And if you can afford it there are also ghost writers that will write an ebook for you.
If ebooks are a "dime a dozen" why even make the effort to write one?
There still are some uses for single purpose ebooks in today's Internet market but They have become highly technical in nature. Such as creating and distributing RSS feeds or creating WordPress Blog plugins. There are still some "snake oil" salesmen on the Internet trying to peddle "how to become a millionaire" ebooks but most are gone because the buying public is smarter.
The examples just used obviously require technical expertise beyond many of us. So how can the average entrepreneur successfully market their own ebook?
The answer is in the details. Internet marketers are using ebooks in many different ways to improve their sales as evidenced below.
A good example would be to create a free give-away ebook that discusses the merits of other products that you may be selling. This is done quite often and has increased sales and conversion rates for products and services. Within the ebook you discuss the rational for the use of your product or service and create active links to your sales page.
Another method of non-traditional ebook publishing is the "branded" or viral ebook. This is when you create a similar ebook to the above example but allow your affiliates to brand it as their own ebook and distribute it to their customers. The ebook can be branded so that the sales links can be personalized for each affiliate.
Although pdf software has been around for many years it has basically been out of the average marketers price range. In the past few years pdf software, once the exclusive domain of Adobe, is now everywhere and at bargain prices. There is even a free open source version available. Branding software has also been around for a while as well and the price has come down on that, so both items are within reach of the average website owner. Branding software is desirable because it works on pdf format ebooks the most popular format used on the Internet today.
Internet Marketing is constantly changing and with that change comes innovation and adaptability. The ebook is a perfect example of this.
Find real world insight into eBook self publishing at our eBook informational site. Learn how you can start to self publish today.
Article Source: http://EzineArticles.com/?expert=Rick_Carbone
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